koolstories

Every startup is running the rat race to become a recognisable brand. The climb is worth it but the road is tedious. There goes a lot in becoming a renowned brand. From your designs to advertising campaigns, everything needs to be in line with your branding. Gradually your brand becomes a person and speaks for itself. Such is the influence of powerful branding- it builds trust, makes you outshine the competition, support marketing efforts and gives voice to your business. To reap the benefits of successful branding in business , it’s crucial to know the components of building a competitive branding strategy.  Components of brand strategy   Your branding should convey “who you are” and “what you do” as a business. Ergo, all the tactics you adopt must focus to answer these questions in the most effective and understandable way. Consequently, the following elements of brand strategy are shaped by brands according to their Unique Selling Proposition (USP): Knowledge of target audi...

Cloud computing is the norm. It has completely revolutionised the data storage, sharing and compute services. If you are planning to take your business on the cloud, you must be familiar with the architecture it follows. The best skill-sharing platform in 2021 might be the right place to start, if you are not. Service models are a famous chunk of the vast cloud computing architecture. You need to have a clear understanding of these models. Basically, there are three service models of cloud computing under which the rest of services fall. One should be able to differentiate between them on a conceptual basis. Having a basic understanding of them makes it easier to achieve business goals. IaaS(Infrastructure as a Service): The whole infrastructure is at your doorstep. Back in time, the data was only stored at huge data centres. Managing them was no easy feat, and that too for a small organisation. Before IaaS came into the picture, the cloud was a mere mass of droplets floating in the s...