koolstories

  What makes a brand stand out? Is it all about a unique product, the jingle or is there a science of colour involved?   Psychology plays a crucial role in all marketing efforts. Since a product is conceptualized to make people’s lives easier, knowing how to sell it to people is also an art. Understanding people’s psychology helps to a great extend. As it is a very broad domain, it is crucial to know how colours influence your audience. To be fair, in the hands of an experienced marketer, using colours is one of the easy new skills to learn for a beginner. Among the array of hues and tints, primary colours- blue, yellow and red are at the top in the entire colour wheel. Let’s take a look at how you can use colour psychology to accentuate your brand and make it more impactful.   Impact of red colour in marketing   Before we learn how red is used by major brands, it is important to study its impact on the human psyche. Red comes from the most natural elem...

  Is there something that separates you from the crowd? If you are not sure, this article is for you. Being mainstream does not always work. But some weirdly amusing skills up your sleeve will surely make an impact!   An extraordinary talent or a cool skill will spice up your personality and definitely make you stand out. This is the perk of becoming a forever learner.   Therefore, keeping aside the basics, let us introduce you to a world of crazy things to learn, which include: Doing magic Ambidexterity Doing Backflip Surfing Blow a bubble with a gum Tree climbing Cleaning utensils Folding clothes Juggling Solving a Rubik's cube Beatboxing Speed Reading   Get ready for a unique learning journey with these 12 super uncanny skills.   Doing Magic Don't you love the aura of fascination and wonder that surrounds magic? It is truly an awe-inspiring art to learn. You can leave people wanting for more by performing a few b...

  Video marketing has changed online marketing for good. Are you on board this trend? People and their love for videos is surging, and marketers are judiciously using it to their advantage. This marketing strategy leverages video content to build engagement, maximise awareness and expand reach. There are different types of videos to support your video marketing endeavour. But before you jump to creating videos, get an insight into what is video marketing and how to build a profitable video marketing strategy. Video marketing- An introduction Video marketing uses videos to create awareness of a product or service, educate the potential audience/customers and generate a buzz in the market. It is the most digestible, search engine friendly, simplified and a more memorable way to build engagement with people. This is why leading brands focus on creating out-of-the-box videos. Just because videos quickly educate and entertain, they make for a suitable marketing medium. If you are tempte...