Video Marketing Trend and Everything you need to know

 

Video marketing has changed online marketing for good. Are you on board this trend?

People and their love for videos is surging, and marketers are judiciously using it to their advantage. This marketing strategy leverages video content to build engagement, maximise awareness and expand reach. There are different types of videos to support your video marketing endeavour. But before you jump to creating videos, get an insight into what is video marketing and how to build a profitable video marketing strategy.

Video marketing- An introduction

Video marketing uses videos to create awareness of a product or service, educate the potential audience/customers and generate a buzz in the market. It is the most digestible, search engine friendly, simplified and a more memorable way to build engagement with people. This is why leading brands focus on creating out-of-the-box videos. Just because videos quickly educate and entertain, they make for a suitable marketing medium.

If you are tempted to make videos a part of your content marketing strategy, here are a types of video you can use:

• Awareness videos
• Product promotion videos
• Brand videos
• Explainer videos
• Interview videos
• How-to videos
• Live videos
• Demo videos

These videos types have their significance in a marketing strategy. To use either of them, it is essential to determine which video best supports your cause. After knowing what video type to use, get right to creating excellent video content. Before you jump straight to it, it is worthwhile to check out some super successful video marketing videos and take inspiration.

Get started with video marketing

Suppose we draw a comparison between a video and other types of content, the former demands maximum time and comparatively more resources. Therefore, it is crucial to understand the process of video marketing for its seamless implementation.

1. Plan and script your video
2. Arrange and set the seven elements of video making
3. Shoot your video
4. Arrange your footage
5. Edit video
6. Shoot the voiceover
7. Go through the final product

With that understanding of the video production process, know that all the video content should answer the following questions:

• What is your production budget?
• Who is the target audience?
• What is the goal of your video?
• What platform is best suited for video promotion?
• Is your video content creative enough?
• What is the selling point of your video?
• How do you plan to boost your video?

Now that you have a solid foundation ready for a video marketing strategy, it is time you run a video marketing campaign and give it the necessary boost to reach the target audience.