koolstories

Every startup is running the rat race to become a recognisable brand. The climb is worth it but the road is tedious. There goes a lot in becoming a renowned brand. From your designs to advertising campaigns, everything needs to be in line with your branding. Gradually your brand becomes a person and speaks for itself. Such is the influence of powerful branding- it builds trust, makes you outshine the competition, support marketing efforts and gives voice to your business. To reap the benefits of successful branding in business , it’s crucial to know the components of building a competitive branding strategy.  Components of brand strategy   Your branding should convey “who you are” and “what you do” as a business. Ergo, all the tactics you adopt must focus to answer these questions in the most effective and understandable way. Consequently, the following elements of brand strategy are shaped by brands according to their Unique Selling Proposition (USP): Knowledge of target audi...

Cloud computing is the norm. It has completely revolutionised the data storage, sharing and compute services. If you are planning to take your business on the cloud, you must be familiar with the architecture it follows. The best skill-sharing platform in 2021 might be the right place to start, if you are not. Service models are a famous chunk of the vast cloud computing architecture. You need to have a clear understanding of these models. Basically, there are three service models of cloud computing under which the rest of services fall. One should be able to differentiate between them on a conceptual basis. Having a basic understanding of them makes it easier to achieve business goals. IaaS(Infrastructure as a Service): The whole infrastructure is at your doorstep. Back in time, the data was only stored at huge data centres. Managing them was no easy feat, and that too for a small organisation. Before IaaS came into the picture, the cloud was a mere mass of droplets floating in the s...

  What makes a brand stand out? Is it all about a unique product, the jingle or is there a science of colour involved?   Psychology plays a crucial role in all marketing efforts. Since a product is conceptualized to make people’s lives easier, knowing how to sell it to people is also an art. Understanding people’s psychology helps to a great extend. As it is a very broad domain, it is crucial to know how colours influence your audience. To be fair, in the hands of an experienced marketer, using colours is one of the easy new skills to learn for a beginner. Among the array of hues and tints, primary colours- blue, yellow and red are at the top in the entire colour wheel. Let’s take a look at how you can use colour psychology to accentuate your brand and make it more impactful.   Impact of red colour in marketing   Before we learn how red is used by major brands, it is important to study its impact on the human psyche. Red comes from the most natural elem...

  Is there something that separates you from the crowd? If you are not sure, this article is for you. Being mainstream does not always work. But some weirdly amusing skills up your sleeve will surely make an impact!   An extraordinary talent or a cool skill will spice up your personality and definitely make you stand out. This is the perk of becoming a forever learner.   Therefore, keeping aside the basics, let us introduce you to a world of crazy things to learn, which include: Doing magic Ambidexterity Doing Backflip Surfing Blow a bubble with a gum Tree climbing Cleaning utensils Folding clothes Juggling Solving a Rubik's cube Beatboxing Speed Reading   Get ready for a unique learning journey with these 12 super uncanny skills.   Doing Magic Don't you love the aura of fascination and wonder that surrounds magic? It is truly an awe-inspiring art to learn. You can leave people wanting for more by performing a few b...

  Video marketing has changed online marketing for good. Are you on board this trend? People and their love for videos is surging, and marketers are judiciously using it to their advantage. This marketing strategy leverages video content to build engagement, maximise awareness and expand reach. There are different types of videos to support your video marketing endeavour. But before you jump to creating videos, get an insight into what is video marketing and how to build a profitable video marketing strategy. Video marketing- An introduction Video marketing uses videos to create awareness of a product or service, educate the potential audience/customers and generate a buzz in the market. It is the most digestible, search engine friendly, simplified and a more memorable way to build engagement with people. This is why leading brands focus on creating out-of-the-box videos. Just because videos quickly educate and entertain, they make for a suitable marketing medium. If you are tempte...

  Breaking News: The Earth is not revolving around the sun. It’s wheeling around technology. And this disruptive technology has approached the creative domain too. With everything going up in the cloud, the growing fad of digital screens and technology progressing every time we blink, creating beautiful artwork is now a matter of few clicks. All thanks to Procreate. This digital drawing app for iPad is every artist’s wet dream. Procreate makes it all possible- animation, sketching, illustration, inked linework, digital drawing, hand lettering, and so much more. You name it and Procreate tools are ready to be served. Pray to your muse, swing out your iPad. It’s time to go berserk. What is Procreate? Procreate is built for digital drawing and painting. It was developed by Savage Interactive and is an iPad exclusive app. This digital drawing app has all the right tools to realise your creative vision because of its flexibility, diversity, smoothness of function and ease of use. The ap...